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Let’s Play – Building Creativity into the DNA of your Business


Description: In a business environment that’s being disrupted with increasing frequency, it’s critical to out think, out perform and out innovate your competitors. A key component of this is creativity, and it does’t magically arrive on it’s own. It needs practice and training to develop and become a competency that can be relied on to be present when needed.

Duration: 45-60min

 Bookings: Click here to book Barrie for this presentation


I have always approached creativity in the same way I approach physical fitness. If you want to increase your physical fitness, in order to achieve a particular goal, you need to train. You can’t expect to start and finish the Two Oceans Marathon if you haven’t put in the necessary training in the preceding months.

It’s no different with creativity. Using the same logic, you can’t expect to arrive at a business meeting to creatively solve problems and obstacles you face, if you haven’t put in the necessary training in the preceding months. In the world of creativity, PLAY is how you develop your creative muscle.

Let’s Play is a business presentation designed to help people understand:

  • What is Play (especially for adults)?
  • What happens when we Play?
  • How Play builds our creative muscle?
  • Practical ways to Play everyday?

Presented in the edutaining style Barrie is well known for, this is a presentation for everyone, not just those deemed to be in ‘creative’ positions. Building more creativity into your entire business is critical if you’re hoping to out-think, out-perform and out-innovate your competitors.