Twitter 10 Billion – Quality not Quantity

Barrie 0 comments Featured, Social Media, Technology, Trends

Mar 05

Twitter 10 Billion – Quality not Quantity

In the last few hours the 10 billionth tweet was tweeted on Twitter. As one would imagine there was all kinds of hype and excitement, as Tweeps with the necesary skills attempted to predict the time it would happen, and I imagine even be ‘the one’?

My last tweet was 9999989724. Wild. Will be at 10 billion by next tweet. -@Scobleizer

… and then seconds later….

Yup, already hit 10 billion. My last tweet was 10000011727 so now we can get on with real news. - @Scobleizer

This morning when I woke up it was all over, and followed:

Twitter reaches 10 billion tweets. (2 artcles)http://bit.ly/cApU1O http://bit.ly/a7KKcD - @MelanieMinnaar

…. to find who the Tweep was and what they Tweeted?

I’ll save you the pain of going along there yourself. Drumroll, the 10 billionth tweet onTwitter….. was a protected user, so the identity of the person is not known, and secondly because of that, nobody knows what they tweeted.

A complete let down. I’m not sure what I was expecting, but it felt like it should have been one of those moments. In hindsight I realise my expectations were way off the mark.

Here’s what it’s taught me….. Twitter is not about quantity. It’s all about quality. The 10 billiont tweet was a let-down because the quality was terrible. It also doesn’t matter how many people follow you, or how many you follow, if the quality is bad, the entire experience is bad.

Keith Coats, a colleague of mine, often quotes a mentor of his… ”Worry not the size of the stage on which you will be called to perform, worry that you have something to say!”

Nuf Sed

About Barrie

I'm known, used and 'borrowed' for my creativity. Business for me centers around researching the 'new world of work' and then communicating (at conferences large and small) to help my clients better understand and connect with a new kind of worker. I'm also very involved in a communication business, where we're working hard to introduce fresh thinking with regard to comms distribution. In short then, I'd describe myself as a speaker, researcher, consultant, unfocussed but very useful resource in a creative process, strategist, big picture thinker, and social media evangelist who can be relied on to be full of energy and enthusiasm.

Exploring Talent

I've been researching and exploring the so-called 'War for Talent' for over 5 years. I have an extensive background in people, organisational and community development, and bring a wealth of experience and insight to this critical business focus.

If nothing else, we should have a conversation about how you and I view 'Talent'? I'm happy to pay for coffee. To be honest I'd like to hear about how you see this space? It's fresh, relevant, controversial and challenging. There's lots of conversation to be had.

Exploring Social Media

Communication impacts how we organise, see and speak about ourselves and others. It's a critical driver of social change, and is currently undergoing fundamental shifts at lightening speed.

Driven by 'social media' and an evolving web, from 2.0 to 3.0, this is an exciting space that all organisations must be embracing and exploring.

From it's inception the internet has been about, what we term, 'social media' today. It's been a central business tool in my own world and in the solutions I've worked with clients to develop.

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Twitter 10 Billion – Quality not Quantity

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